The first three years of the new millennium saw the launch of several candy brands, including Pez Candy and the popular Jell-O brand.
Candy apple has been a big hit with millennials, with many enjoying the flavor and convenience of this fruity, sweet candy that is sweetened with sugar.
Jell-o has also seen a spike in popularity among young people in the last few years, with more than a third of people 18-34 buying a box of the juice last year.
In 2016, more than one in four people aged 18-29 were purchasing a box, according to Nielsen, with a similar share in 2020.
“If you think of the past 10 years as the golden age of candy, you would think that Pez is the golden apple,” said Matt Lauer, senior vice president of beverage marketing at PepsiCo.
Pez Candy’s marketing manager, Kristin Eichler, said the popularity of Pez, which was developed by PepsiCo in 2008, has been “a little bit of a surprise.”
She said the flavor has evolved since its inception and has become more of a family-friendly product for kids, which makes it easier for parents to enjoy.
“Our kids are getting more adventurous with Pez.
They are going out and they are getting into candy and things like that,” she said.
Eichler said the Pez brand is the only one in the world that makes their own candy, using real apples and other fruits.
With Pez’s popularity growing, PepsiCo is also exploring other ways to reach children, such as adding Pez to its existing range of flavors for kids and adding flavors to its own products, she said, adding Pezz will continue to be one of the company’s most popular flavors.
“We have been experimenting with different flavors and flavors combinations, but it will be Pez that kids are going to be picking up in the future,” she added.
Last year, the Pezz brand enjoyed a 25 percent jump in sales.
This year, Pez has seen a 22 percent jump.